Viral Marketing for Motion Pictures… What’s the future of this trend? by COOP
I dig viral marketing for its innovation and the way it can emmerse you further into a fictional experience. While it reaches only the most tech-savvy of fans, a good campaign can cause an overnight sensation and facilitate unprecedented levels of interest in a film that might have been ignored back in the days before the internet.
Studios have embraced the practice as well. They now dump a portion of their budget into creating viral marketing for their new releases. This works best for the genre flicks that have either a mythology or a mystery to work with. Let’s look at a few of the best and most successful viral campaigns out there and through the process, try to determine which strategies studios and film pioneers will use next…
R.I.P. BLOCKBUSTER VIDEO STORES: New ways to view movies at home by COOP
If you don’t have a big cinema multiplex in your hometown, you can venture an hour or more to a city that does or you can choose to stay home and watch a DVD. For the sake of convenience most choose a night at home with a DVD. But what are your options when your local Blockbuster Video store goes out of business as it did recently in my how town of Clarksdale, Mississippi? Or, what if you’re done with antiquated video stores and you’re looking for something better? Fortunately, the modern age provides many options, each with its own set of advantages and disadvantages…
Read more...10 TOUGHEST MOVIE HEROES OF ALL TIME by COOP
These are the heroes that just won’t go down no matter what you thow at them. The best of the best. The Greatest. Here’s the criteria I used while making the list… a. The heroes must survive to the end of their film/franchise. b. No superheroes with superpowers. c. Pick heroes who represent cult phenom films. These are my results:
Read more...Stan Winston and Cyd Charisse have passed… by COOP
One built monsters (and a few heroes) for a living. The other was a creature of grace and beauty. They both passed this week. Here are their tributes…
First, Stan Winston. He was the creator of such creatures as Alien, Predator, The Terminator and the dinosaurs from “Jurassic Park”…
I declare Cyd Charisse one of the most [...]
Read more...ARCHIVED REVIEWS…
That’s all the old published reviews/articles I can find for now. I will post others once they resurface from the Batcave (or an old, lost document file). Now, on to the new reviews…
-Coop
var addthis_pub = ‘thomassc7127′;
var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’;
SUMMER MOVIE PREVIEW (2000) by COOP
The summer movie season is upon us and Hollywood has already pulled out some big guns. “Gladiator” and “Dinosaur” are still doing well. “Mission Impossible 2” seems to be a huge early success. So why does Hollywood put out so many of their “summer movies” out before summer? It’s a race like any other actually. [...]
Read more...Launch!
This will be my website until I get things further along. I plan to post movie reviews (one week after their projected print publication), archived reviews, features, contact info, ect…
Standby for more content.
Small Town Critic, out.
-Coop Cooper
var addthis_pub = ‘thomassc7127′;
var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, [...]















Click on the hilarious-looking lamb (he still makes me laugh) to access a great directory of the best independent movie blogs on the web!