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42Below Vodka hires 42 directors to create 42 films, each lasting 42 seconds! by COOP

Posted on May 21st, 2009
Posted on May 21st, 2009

The project: ONEDREAMRUSH

The idea: To have a director create a stream of conciousness, dream-like, 42 second movie

The Purpose: To sell vodka

This reminds me of those mostly cool, but sometimes hit-or-miss BMW films featuring Clive Owen as “The Driver.” Each was by a different famous director and the sole purpose was to sell more Beemers. It was an ambitious marketing move that (I hope) paid off for the company.

Now 42Below Vodka has hired the likes of Asia Argento, Abel Ferrera, David Lynch, Larry “nobody’s sure if I’m a pedophile or not” Clark, Rinko Kikuchi, Mike Figgis, Sean Lennon, James Franco, Harmony Korine, Gaspar Noe and many other international directors to vomit their brains onto film for 42 measly seconds.

It’s an extremely interesting bunch of indie directors and actors-turned-directors, especially Abel Ferrera (“King of New York,” “Ms. 45,” “China Girl,” “The Funeral”). He used to be one of my favorite directors of all time. Where has this guy been?

Go on the promotional site and click on “Trailer.” I just watched it. I think it daimed my bramage. Very strange and haunting.

A few of the films are on the site as well. I understand all 42 films will hit indie cinemas around the globe soon and all the films will eventually be available online. I’m only interested in a few of them, but I’ll probably end up watching the whole danged thing.

Then I’ll have to a “That’s My Mama” marathon just to get back to normal.

-C

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    Trailer for the award-winning short PRISMA…


    A corporate promotional VHS tape from 1984 conceals a brain-altering signal which is said to grant increased health, longevity and psychic powers to those who watch it. View at your own risk...

    WINNER: SPECIAL JURY PRIZE, 2017 Oxford Film Festival

    WINNER: BEST EXPERIMENTAL FILM, 2017 FantaSci Short Film Festival

    SEMI-FINALIST: 2017 NanoCon International Science-Fiction Film Festival

    NOMINEE: BEST ANIMATION, 2017 End of Days Film Festival

    NOMINEE: BEST GRAPHICS, 2017 FantaSci Short Film Festival

    OFFICIAL SELECTION:
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    2017 Clarksdale Film Festival
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    2017 NanoCon International Sci-Fi Film Festival
    2017 FantaSci Short Film Festival
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    Trailer for the lost short GOD MAKER…


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    WINNER: 2012 MAGNOLIA FILM FESTIVAL "Best Homegrown Film"
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    OFFICIAL SELECTION:
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    Morgan Freeman asks Coop a question at THE BEST DAY premiere! Video below…


    My short film THE BEST DAY premiered in October 2011 at the Delta Cinema in Clarksdale, Mississippi.

    Little did I know I had a special guest in the audience who was about to ask me a question during the Q&A. Yep, I got a little flustered when I saw who it was.

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